Mr. Kaer P. Vanice, III already had over 15 years in the automobile
business and was working at the main headquarters of the Greenlease
Cadillac Distributor in Kansas City, Missouri, as their Wholesale's
Manager. Greenlease was one of the earliest Cadillac Automobile & Parts
distributors in the United States. Mr. Robert C. Greenlease owned many
Cadillac agencies through out the Midwest.
In August of 1960, Mr. Vanice purchased the YAX
Pontiac-Cadillac agency from Mr. A. F. (Bud) Yax of 12th & Q Street,
Lincoln, Nebraska. The YAX agency originally started back in January of
1955. Bud Yax was a former employee of the Greenlease-McNeill,
Inc. agency in Kansas City, Missouri- as their General Manager. Mr. Vanice renamed the new dealership
Vanice Pontiac-Cadillac, Inc.
In
1961, the first year of the Vanice Pontiac-Cadillac dealership,
Mr. Vanice proved to be one of the most productive GM franchises in
their area. He knew just what it took to sell high volume of cars and
moved them out fast-he was known to be a real "mover and shaker" by his
employees and business community.
By 1963, Mr. Vanice was the President of the Lincoln New Car
Dealers Assn. that coordinated auto sales policies and joint efforts of
dealers in community affairs.
In 1965, Mr. Vanice knew that his dealership was outgrowing
it's location and needed to move in a much larger complex. He purchased a
section of land from an area downtown Lincoln called the "Iron Triangle"
that included the corner of 70th & O Street. He then took his request to
the City-County Planning Commission to have the land changed from
residential to commercial zoning. His request was denied because they felt
that if the zoning change were granted, it would be extremely difficult to
refuse similar requests with the end result that the eastern approach to
the city of Lincoln would have inadequate traffic flow and the danger of
weakening the downtown core. Mr. Vanice continued his quest with
the City-County planning board for the next several years.
In the late 1960's, the dealership added a few new franchises -
Mercedes-Benz & Triumph. The dealership had grown and spread out in seven
locations to accommodate the multi-make agency. The main Vanice dealership
building on 12th & Q Street was leased from Mr. Ben Fogelson and now sold
to Mr. Clifton K. Hilegrass of Cliff's Notes from 13th & Q Street. Mr. Hilegrass said that Mr. Vanice could occupy the property as long as he
wanted. The three neighboring properties that Mr. Vanice leased from the
University of Nebraska would not be renewed in 1969 because of their own
plans of redevelopment. The Vanice Triumph Automobile Franchise would only
last a few years before Mr. Vanice dropped it from his dealership.
In July of 1970, Mr. Vanice won official
Approval when the Council voted to change the zoning requirements to
permit auto sales under that category and his car dealership was now only
months away for it's new home. "It's been a long time comin'", according
to Mr. Vanice. This would be the last section of property at the
Iron Triangle to be changed to commercial zoning by the council.
In late 1970, Vanice Pontiac-Cadillac, Inc. moved into it's new
complex at 70th & O Street-Lincoln, NE. With it's Grand Size Showroom,
Service Reception Center, Mechanical Repair Department, Body Shop, Used
Car Sales Building and Customer parking that was geared to hold 375
cars-all within the 10 acres of land in the Vanice development. Mr. Vanice had over 80 employees in all phases of his new automobile
complex.
In 1974, a couple of new franchises were added-SAAB and GMC Trucks. The dealership was renamed
Vanice Pontiac-Cadillac-GMC, Inc.
In July of 1975, Rolls-Royce franchise was added to his
dealership
complex. Mr. Vanice said that Rolls-Royce came to him with the
dealership offer, he said "What are you guy's doing in Lincoln? You ought
to be in a big city". The Rolls-Royce officials told him they'd already
been to other cities but liked his dealership because of it's size,
facilities and his reputation as a dealer of another expensive foreign
car. Mr. Vanice thought about the offer for over a day before
accepting it. For the next few years, the new Vanice Rolls Royce agency
would sell every car that they've gotten from England plus serviced other
Rolls Royce automobiles in the area.
1976 would be the last year that Cadillac builds anymore
convertibles. Once the word was out about this, the Vanice dealership sold
their entire 7 regular stock of Eldorado Convertibles in just a very short
time. They had to order 15 more for their awaiting customers. By
springtime, they couldn't get any more convertibles from GM and they never
did get one of those special editions-Bicentennial models that were
produced. The Vanice New Car Sales Manager, Mr. Gary Oehm, commented "we
could have held out and demanded more money like other dealers did…but we
didn't". A few Cadillac agencies contacted the Vanice dealership about
several Eldorado convertibles for sale and one even said that they would
let them have a $12,800 fully loaded Cadillac convertible for $16,000… Mr.
Gary Oehm said, "he will pass on it". At the Denver Auctions in late '76, Eldorado Convertibles were going for $25,000-$30,000 each and the
Bicentennial models were bringing in $40,000 each.
In October of 1979, Mr. Vanice sold the dealership to Mr.
Abram Misle of Misle Chevrolet and Misle Imports. Mr. Vanice made
his announcement and told Mr. Misle "Good luck, Abram, you're going
to need it". Vanice was asked about implications of the comment.
"You could
say I've been a bit disenchanted the past few years with the car business;
I'm a bit burned out. The gasoline shortages haven't helped", he said.
"The so-called downsizing of cars will continue, so that eventually all our
cars will be about the size of those little European ones." Mr. Misle,
however, said he was optimistic. "Sales are good…car sales
should be getting back to normal quite soon, now that many models are
getting such good mileage that a trip actually costs less then it used
to."
Mr. Misle renamed the dealership Park Place Pontiac-Cadillac-GMC
Inc. Mr. Misle and his family ran this dealership until the year
2000. The dealership moved and it is now part of the multi-make complex
called the Husker Car Group.
Throughout the years, Vanice Pontiac-Cadillac-GMC, Inc. had been
one of 27 dealers (out of approximately 3,500) in the U.S. to have received Master
Dealership Awards each year since 1970. They also received Quality Dealer
Commendation Awards, Guardian Maintenance Awards, Outstanding Performance
in Customer Satisfaction and Efficient Dealership Operations Awards plus
many Employee of the Year Awards. Mr. Vanice was also on the
General Motors Board of Directors for many years. He kept his thumb on
everything and stayed one step a head of everyone around him in the
automobile business. Instead of the usual name, town and state advertising
plaque that was mounted on the automobile when it was sold, the Vanice
dealership had the words "by Vanice" in chrome. It measured 1-3/8" x 5-1/4". It was more of a personal touch from Mr. Vanice.
I
would like to thank those who helped me a great deal with the
history and research of Mr. Kaer P. Vanice & his dealership: