Clinton Cadillac Dealer Show A Huge Success!  

by Caddy Corner Editor, Ray Koziol

With a lot of hard work done by both the Raritan River Region and Clinton Cadillac-Chevrolet, and a little luck with the weather man resulted in a spectacular dealer show on June 12^th.  A warm, sunny day combined with the hospitality of Byron Brisby Jr. and his staff at Clinton Cadillac Chevrolet created the perfect environment for a perfect show.

A huge turnout of Raritan River Region members, just about 80% of our total membership participated.  Planning for this show began at the beginning of the year when a small committee met with Byron to discuss the details of the show.  Byron shared with us what he wanted to accomplish and we provided the details as to what we could reasonably provide, and so, a partnership of sorts began to unfold.  This was not only our first solo dealer show but Clinton Cadillac-Chevrolet's first venture into the car show game.  Byron made it clear that it was his intention that this show was to be a success.  He was going to advertise the event via local newspapers, radio and cable television.  His staff would distribute flyers at a local cruise night.  He also sent flyers to his customer and prospect base.  We in turn marketed the event through our website and newsletter.  A special reminder was inserted in our special mailing dealing with elections and dues renewal.  In addition our members distributed flyers at local car shows and cruise nights.  We also reached out to a local region of the Chevrolet club and advised them of the event.  These modes of marketing worked and participation, particularly among our region members was extraordinary.

On the day of the show we had each decade, with the exception of the 20’s covered with multiple cars.  In fact we had not one, but two very early cars, a Robert Rich's 1910 Cadillac and Bob Losco’s 1911 Model 30 Touring.  Walking through the show field you could trace Cadillac history from the very early years right up to the present (yes, we also had a 2004 Neiman Marcus XLR participating).

The general public also turned out in large numbers for this event.  By late morning and early afternoon throngs of people were viewing the show.  True to his word, Byron spared no expense in setting up this show.  We, along with the general public were treated to coffee and breakfast goodies in the morning and a barbecue for lunch.  A large tent was set up with table seating for at least 100 guests with overflow seating set up within the dealership.  A DJ provided music and a local radio station was broadcasting live from the show.  It was a memorable day! 

Don Symonds

Bob & Ann Losco

Joe & Rita Puleo

Bob & Grace Gluck